› Brand Strategy
› Creative Direction
› Packaging
› Brand/Identity Standards

A Pinch Of New

A long time fixture in downtown Oakville ON, Boffo’s has been a favourite for many to pick up delicious food on the way home from work or on the way to the cottage. Steeped in old-school, family customer service - a tradition started with store’s namesake and original owners and carried on by its new owner.

The new owner (once an employee) decided to mark the beginning of the new Boffo’s era with a refreshed look to signal the change in ownership. I was tasked with creating a brand that would help them reintroduce themselves to their old customers and attract new ones. Our goal was to find a balance in honoring the history and not alienate the loyal customers who have made Boffo’s what it is, with a fresh, more sophisticated approach. We wanted for customers to know that the store had grown up, but was still rooted in the tradition of a family business.

Still in the early stages of rolling out the new brand, but early reactions have been positive.