› Brand Strategy
› Creative Direction
› User Journey
› Brand/Identity Standards

Setting A Course

In true entrepreneurial fashion, this brand was created when its founder recognized the current purchasing experience being offered to customers in the market to purchase a luxury boat did not meet the level of service expected for such a high-end and bespoke purchase.

With such a long sales cycle, where an average sale takes up to 5 years, Executive Yacht found that keeping everything on brand across all their sales efforts and activities was proving to be a challenge. As creative lead, I lead my team in clearly defining and articulating the founders vision. We created a set of succinct standards that not only defined their voice and tone in both visual and written executions, but the standards also inspires every aspect of the business, helping Executive Yacht craft their customer journey.