› Brand Strategy
› Naming
› Brand Standards
› Identity System
› User Journey

Owning The Experience

For year Experiences Canada (formerly SEVEC) has organized group exchanges between canadian youths from different parts of the country. What started out as linguistic exchanges between English speaking and French speaking high schoolers, had grown to not only language exchanges but now included exchanges to experience life in different communities within Canada.

Despite their long history few participants were aware who actually made their trip possible. This and their new mandate to expand their program offerings lead them to rethink their name and brand. As the creative lead, my team and I worked closely with the EC executive team and their board, leading them through a naming process and identity program.

Recently we’ve launched their new site - Experiences Canada is now on their path to fulfill their mandate of creating better citizens.