› Brand Strategy
› Creative Direction
› User Journey
› Video
› Event Design

Getting On The Same Page

Magazines Canada is the national association at the center of the Canada’s magazine media industry. Over the years, it has developed programing and multiple initiatives to recognize and uphold the standards set out by the industry and advocate for the long-term benefit of the industry.

Serving an industry that has undergone a huge transformation—in the height of the disruption, Magazines Canada took a very nimble and reactive approach in creating initiatives that met its member’s needs as they arose. As a result, the association’s brand identity was very fragmented. As part of the lead team, I took Magazines Canada through a process to clearly articulate who they were and why they mattered. As creative lead my work helped them to streamline their offerings and create a structure that organize their programs to align better with their brand pillars as well as create a unified brand that accommodated all their current offerings and was flexible enough to allow for future growth.

The clarity gained from the brand exercise has brought new focus to projects - from event branding and design to video/web campaigns to promote and educate the Canadian magazine industry and their audiences.