› Brand Strategy
› Creative Direction
› User Journey
› Brand Standards
› Identity

Navigating A New Approach

Having been entrenched is the traditional way of doing business, this downtown Toronto boutique law firm made a bold choice and decided to take a different tack.

As creative lead, I was originally tasked with developing a website - but as often happens, what you want isn’t always what you need. In the discovery, it quickly became apparent what was needed was a branding exercise. Once the case for developing a brand was made the partners quickly jumped on board.

The brand mark came together quickly built on the firms specialty in marine law. A basic brand standards document was created and I continue to work them in further building out the brand and marketing strategies.